Consumer Law in the Digital Realm

Navigating consumer law obligations in a digital-first world

We help clients navigate the complex intersection of consumer protection law and digital business models, ensuring their practices, platforms, and products comply with evolving legal expectations around fairness, transparency and accountability.

Client Support Includes:

Digital Product and Platform Compliance

• Advising on consumer guarantees, unfair contract terms, and misleading & deceptive conduct risks across apps, platforms, and digital services.
• Reviewing terms and conditions, purchase flows, and user interfaces to identify high-risk friction points.
• Supporting legal compliance across e-commerce, subscription services, and online marketplaces.

Design, Data and Behavioural Nudging

• Identifying and mitigating dark patterns, exploitative design practices, and data-driven targeting risks.
• Advising on interface design and personalisation techniques through a consumer protection lens.
• Recommending UX and content changes to reduce risk and improve transparency.

Regulatory Strategy and Engagement

• Responding to notices and consumer complaints.
• Advising on enforcement trends relating to online platforms, algorithmic decision-making and consumer data use.
• Supporting internal risk reviews and remediation following regulator concerns.

Digital Advertising, Influencer and Spam Compliance

• Reviewing advertising campaigns, social media content, and endorsements for ACL and Spam Act compliance.
• Advising on consent, disclosure, and unsubscribing obligations in direct marketing and automated communications.
• Drafting governance frameworks and guidance for internal marketing and content teams.
• Advising on trade promotion regulations.

Benefits for Clients:

• Reduced risk of enforcement, reputational damage, and class actions.
• User experiences that are not only compliant but support trust and retention.
• Clear, practical advice that supports fast-moving digital and marketing teams.
• Greater alignment between legal risk, design strategy and customer engagement goals.
• A future-proof approach to consumer protection in a tech-driven economy.